When disaster hits,
every second counts.

Mamoru is a smart disaster hub. It combines an emergency supply kit with real-time hazard alerts and related emmergency information in a single beautiful object designed to live in plain sight, not forgotten in a cupboard or under the bed.

Mamoru is currently in active development.
Be first to know when it ships.

Mamoru Emergency Hub

Emergency readiness is second nature in Japan.
But the solution isn't.

A basic backpack, hidden away under beds, in closets, by the door. Invisible, when it needs to be immediate.

We don't forget emergencies. We forget the kit. Stored away. Out of sight. Out of mind. But when a disaster hits, every second counts.

"This isn't a product problem. It's a behaviour problem. If you can't see it, you won't reach for it."

Flood
Flood
10–15
per year
Landslide
Landslides
20–30
per year
Tornado
Tornadoes
6–12
per year
Tsunami
Tsunami
15–20
per year
Earthquake
Earthquakes
1,050
per year
The Device

A first-of-its-kind smart emergency hub.

Mamoru is not just a redesign of a disaster kit. It is a new product category. It combines real-time hazard intelligence with physical emergency supplies in a single object designed to live proudly in any home, hotel, or office.

Real-Time Hazard Alerts
Direct JMA connection for EEW, tsunami, flood, landslide, tornado, volcano and heatwave warnings across all 5 severity levels.
Emergency Supply Storage
Top and bottom compartments hold a 72-hour emergency kit, always visible, always within reach, never hidden away.
Nearest Shelter Guide
Instantly shows the closest evacuation points sorted by distance, name and address. Pre-loaded from government shelter data and fully available offline.
Offline Knowledge Base
Step-by-step emergency guides, disaster information and warning system explanations, fully available offline.
Always-On Emergency Lantern
A warm ambient light for everyday life that becomes your most reliable light source when disaster strikes. Battery-backed and portable, it stays on when the power grid fails.
Family Beacon Mode
When networks fail, Mamoru broadcasts GPS location via LoRa mesh radio, helping separated families regroup without internet or mobile signal.*
Voice Activated SOS
Call for help and Mamoru instantly triggers an emergency alert that sends your GPS location to your emergency contacts.

* LoRa mesh beacon functionality depends on local network density. Coverage and range may vary significantly by region and are not guaranteed in all emergency scenarios.

Design Philosophy

Rooted in wabi-sabi.
Built for emergencies.

Crafted from sustainable materials, Mamoru embraces simplicity and minimalism, sitting harmoniously in any room as a refined home object that earns its place in plain sight.

Wabi-sabi design inspiration
01
Quiet by nature

Mamoru's design language is inspired by Japanese wabi-sabi, embracing natural imperfection, honest materials, and understated presence. It feels calm, considered, and made to belong in the room.

02
Ready when it matters

The same object that provides gentle ambient light in the evening shifts instantly into emergency mode when danger is detected. Colour-coded LED alerts, a loud speaker, and touchscreen guidance help people respond quickly and clearly.

03
Portable by design

Retractable carry straps on the reverse allow the full device, including intelligence, supplies, and beacon capability, to be lifted and moved within seconds when evacuation begins.

Early Access

Be among the first to experience Mamoru.

Mamoru is currently in active development. We are building Japan's first smart emergency hub. A single beautiful object that combines real-time disaster alerts, emergency supply storage, evacuation guidance, and family beacon technology.

We expect our first production units to be ready in late 2026. Joining the waiting list is free, carries no commitment, and gives you a direct line into what we build.

What you get
Priority access when Mamoru ships, waitlist members are served first
Exclusive early-backer pricing, reserved for waitlist members only
Regular development updates direct from the team, no marketing noise
Your feedback shapes the product, your voice heard directly by the founders

Join the Waitlist

Tell us a little about yourself and which part of Mamoru matters most to you. We read every response.

🌿

You're on the list.

We've saved your spot for .

We'll be in touch as Mamoru moves through development. Thank you for believing in what we're building.